euro-pravda.org.ua

The producers of "Blade Runner 2049" have filed a lawsuit against Musk for using their images in Tesla's robotaxi advertising.

The production company Alcon Entertainment has filed a lawsuit against Tesla, Elon Musk, and Warner Bros. Discovery, claiming that images inspired by the film "Blade Runner 2049" were unlawfully used during the presentation of the Tesla Cybercab robotaxi.
Продюсеры «Бегущего по лезвию 2049» подали иск против Маска за использование их изображений в рекламе роботакси Tesla.
Изображение, созданное на основе фильма «Бегущий по лезвию 2049» с помощью искусственного интеллекта / © Tesla

Alcon Entertainment reported that it spent decades and hundreds of millions of dollars turning the "Blade Runner 2049" brand into a well-known trademark, while Tesla used an image generator to alter scenes from the film for its own advertising.

Кадр из фильма «Бегущий по лезвию 2049»  / © Warner Bros

In its lawsuit, Alcon Entertainment is seeking damages, although the specific amount has not been disclosed.